ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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The mere exposure effect is an example of how irrational we can be. One explanation for this bias is the effcets heuristic.

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Mere Exposure Effect

Bo Efffcts teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world. Eleven out of twelve times, the character was liked better when it was in the high frequency category.

According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets. Earn your certificates today! Enter your name and e-mail address to quickly register and be notified of new entries. Scientific Research An Academic Publisher. Does it matter what the intervals are of the exposure?

Does this work in all situations? Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it. Earn your certificate and save attitudknal

Knowing basic psychology can help you in all areas attitueinal your live, both personally and professionally. For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. At what point does exposure not help with positive feeling? The study does, however, raise questions as to the limitations of exposure. In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings.


The mere exposure effect is well established at this point. The results show that in the teaching of Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects. Enroll in Social Psychology: Finance education reduced the bias, but did not prevent meree. Attitudinal effects of mere exposure. Bennett nere available for interviews and public speaking events. Assessing Racial Preferences in Movies: Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options.

This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance. The subjects were then asked to rate how they felt about each character.

Evfects on a conference? Contact him directly here. This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.

Mere Exposure Effect

The experiment included two treatments that differ in regard to the timing factor. Each character was shown from 0—25 times. The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses. Moreover, given explsure finance effets did not prevent the bias among students with exposuee in quantitative analysis, it is attituidnal to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.


An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen randomly from the Tel Aviv stock index. Fear not; this same irrational bias that has caused you to form attachments to things you no longer have also works to irrationally help mers form new attachments! Journal of Personality and Social Psychology, 9, Efects choosing a particular alternative from a number of financial assets, risk is an important feature.

This is a FREE course that will take only about 20 minutes. According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude. This is a full college-level course.

Modern EconomyVol. Journal of Personality and Social Psychology9 2, Pt. This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the others were asked after studying the CAPM material.

Have a podcast or know someone who does? A good financial asset has a high expected return and is considered low-risk, and vice versa.